BAIC MOTOR BJ brand aims to sell 40,000 off-roaders in 2018

Shanghai (Gasgoo)- BAIC MOTOR (a subsidiary of BAIC Group) announced that its BJ off-roader brand reached an annual sales volume of around 27,000 units last year. According to Xu Heyi, chairman of BAIC Group, BAIC MOTOR aims to sell 40,000 BJ off-roaders in 2018 and plans to launch 5 new models under BJ brand.
The 5 new models will contribute to form a stronger product lineup for the BJ brand. They include BJ80 2018, BJ80 luxury version, BJ40 modified version, BJ40 2018 classic version and BJ20 2018. Except meeting consumers’ demands on vehicle performance, the refreshed product mix has a higher level of intelligent-connected driving system over traditional off-roaders.
In 2018, the BJ brand plans to construct its independent sales channel of 50 dealerships with new standards. In the meantime, under current franchising system, the brand aims to implement operation of 150 dealerships sharing with Senova, another vehicle brand of BAIC MOTOR, and 250 unauthorized dealerships. Finally, the BJ brand will own 450 dealerships this year.
BAIC MOTOR currently owns 3 main brands, the BJ brand, the BAIC Senova, the BAIC Wei Wang.
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